FINDING A HOME FOR THE SPIRIT OF YOUR BUSINESS TO GROW

This is one of my favorite parts of starting a business because it has a lot to do with creativity and manifesting a sacred space that is going to hold the experience you are selling to your clients. So let's get started!

When you think about the space your business will be in, this can include the space on a web-site, a temporary rental space that you set up during a class, or your own physical location.

When you go to a person's house, you get a certain feeling about them by:

• what their house looks like
• how they answer the door
• what the space feels like once you are inside
• how they treat you as a guest 

You will also be affected by the smells, colors, and basically the overall vibe of the house.

People who interact with your business will experience your decisions on colors, words, rules, etiquette, company, location, smells,etc.

This will affect how they feel and what they remember about you when they leave. This could be an experience that was pleasurable, awkward, negative, or weird.

How do you want people to feel when they leave your business?

WE WANT THIS REACTION

NOT THIS...

One visit at a time the impression individuals get interacting with their business and brand will start growing that businesses reputation.

Our goal is to create a reputation of integrity, clarity, good customer service, and a place and service your clients want more of that is unique to your business!

Your web-site, branding, physical location, and image outside your business should stay consistent and in line with the SPIRIT you created!

Why is this important?

Otherwise, people will get confused with inconsistencies, not feel like the business really knows what it is about, and overall be unclear, thus not attracting what you want!    

After you watch the video explaining a little bit more about what this Element and section is all about, you can get started on learning more about COLOR and FONTS to then start your own VISION BOARD!